PAN plans Route 2027 in Baja California: Gathers "heavyweights" to recover the state

In a sign of Baja California's strategic importance, PAN national leader Jorge Romero met with former governors Ernesto Ruffo and José Guadalupe Osuna Millán to begin designing a plan to regain power in 2027.

Tijuana, BC—The National Action Party (PAN) has launched its long-term strategy for the 2027 elections, choosing Baja California, the birthplace of democratic alternation in Mexico, as one of its key starting points. The president of the PAN's National Executive Committee (CEN), Jorge Romero Herrera, held a high-level meeting in the state with historic figures from the local PAN party, including former governors Ernesto Ruffo Appel and José Guadalupe Osuna Millán.

The meeting, which also included the current state leader, Lizbeth Mata Lozano, marks the formal start of work to build a competitive platform that will allow the party to regain the representation lost in recent years, with the governorship as its primary objective.

The decision to begin planning so far in advance—more than two years before the elections—is interpreted by analysts as a sign of political realism on the part of the new PAN leadership. They recognize that, after the resounding defeats against Morena, a traditional campaign will not suffice; rather, a profound process of rebuilding the party's identity and reconnecting with the public is required.

"The participating former governors agreed that it is necessary to strengthen the party's identity and regain closeness to the public in the face of a complex and competitive political landscape." – Conclusions of the meeting.

The strategy, as outlined by Romero, will be based on several pillars:

• Internal unity: Integrate all currents and leaders of the party, from historical figures to the new generations.
• Territorial reactivation: Strengthen municipal structures and establish working groups with activists and civil society representatives.
• Programmatic platform: Develop proposals that respond to current problems in Baja California, such as security, the economy, and migration.
• Capitalizing on History: The presence of Ruffo Appel, Mexico's first opposition governor in modern times, is highly symbolic. He seeks to evoke memories of the PAN as a party of change and civic struggle, using the iconic slogan "yes, we can" as a testament to its historic ability to win elections.

The PAN faces an uphill battle. In the last elections, Morena consolidated its power in Baja California, winning the governorship, a majority of city councils, and legislative seats. To become a competitive option again, the National Action Party (PAN) must demonstrate that it has learned from its mistakes and can offer viable solutions to the problems that most concern Baja Californians.

This meeting is the first step in a long march. The PAN has decided to play the long game, relying on the experience of its "old guard" and the need to renew its ties with a society that has trusted it in the past. The battle for Baja California in 2027 has begun.